headshot of Deirdre wearing a leather jacket with arms folded
Deirdre A. Lopian

Deirdre A. Lopian is an award-winning public relations, social media strategist, and marketing thought leader boasting an impressive track record across varied sectors including healthcare, lifestyle, sports, entertainment, and hospitality industries. Her passion is helping brands leverage the power of digital storytelling by blending PR, marketing, and event initiatives into integrated communication strategies unique to their business goals.

She’s been fortunate enough in her career to develop and execute memorable large-scale campaigns and events for iconic brands including Live Nation, WWE, HBO Sports, UFC, Miss America Organization, Feld Entertainment, and the NHL.

Deirdre’s belief that we create our opportunities, along with her transferable skill set has allowed her to have a non-traditional and successful career path. Throughout her career, she has held pivotal leadership roles across various industries including healthcare, sports, entertainment, and hospitality, driving strategic growth, fostering innovation, and delivering measurable success. She has built high-performing teams, led transformative initiatives, and elevated brand visibility, reputation, and profitability across her projects. She has also served on executive boards for a regional chambers of commerce and the Public Relations Society of America New Jersey Chapter, where her expertise helped drive growth, revenue, shape industry standards, and enhance community engagement.

As a natural connector, she leverages the power of social media to build and maintain a global network of both professional and social relationships with industry experts, C-suite executives, renowned brands, thought leaders, key influencers, rising talents from diverse sectors including media, technology, healthcare, politics and entertainment.

Outside of work, she is committed to a health and wellness lifestyle. She’s recently lost over 80lbs and boasts a 207lb deadlift and 100lb bench press. 💪

Awards & Recognitions

  • Pyramid Award – Events – She Had No Business Book Launch, Public Relations Society of America NJ Chapter

  • Recognized as Top Women in PR Who Lead, Inspire, and Build Successful Brands by Women in PR North America, 2017

  • Leadership Award -Chair, Young Professionals Group for Greater Monmouth County Chamber of Commerce, 2014

Board & Leadership Roles

  • Public Relations Society of America – New Jersey Chapter

    Board of Directors Emeritus (2024- present)
    Board of Directors (2017 – 2023)
    President (2022)
    Founder/Chair- Communications Committee (2018-2021)
    Co-Chair- Pyramid Awards (2017-2022)
    Senior Pros Committee ( 2017-2019)

  • Board of Directors – Greater Monmouth County Chamber of Commerce (2010 – 2014)

  • Board of Directors – Greater Monmouth County Chamber of Commerce (2010 – 2014)
    Chair– Young Professionals Committee (2011-2014)

  • Founder/Co-Chair – Young Professionals Committee – Northern Monmouth Chamber of Commerce (2014-2015)

Passionate – Dedicated – Professional

Career Highlights

Pioneered the multi-day New Jersey Integrated Mental Health Conference (NJIMHC), overseeing planning, execution, and measurement. Partnered with stakeholders to create goals, mission, theme, procure speakers, and agenda alignment.

Spearheaded branding, PR marketing, and event initiatives to launch various brands including two minor league hockey teams, two independent films, regional cancer center, upscale restaurant and nightclub, and local fitness center.

Contribute to high-profile industry blogs including Ragan PR Daily, Spin Sucks, and Muck Rack

Vision – Collaboration – Results

DLPR Case Studies

Explore our portfolio to see how we’ve seamlessly integrated PR, marketing, and event initiatives to deliver outstanding results. From award-winning events and brand launches to cutting-edge content, our work showcases our passion for creativity, and commitment to innovation and excellence, delivering exceptional results for our clients.

Michael Cappetto, an emerging singer-songwriter, approached DLPR with the need for a comprehensive PR and digital strategy to help him gain visibility, establish his brand, secure performance opportunities, and engage his fanbase.

Deirdre Lopian Public Relations, LLC (DLPR) partnered with first-time author, Jessica Varian Carroll, to launch her debut book, She Had No Business.

DLPR partnered with local restauranteur to rebrand a family style restaurant into a trendy bistro, nightclub and event venue.

DLPR spearheaded the development and execution of the inaugural New Jersey Integrated Mental Health Conference (NJIMHC), setting a new standard for mental health events in the region.