Deirdre A. Lopian
Deirdre A. Lopian is an award-winning public relations and social media strategist and marketing thought leader boasting an impressive track record across diverse sectors, including entertainment, sports, healthcare, lifestyle, and hospitality. Her passion is helping brands leverage the power of digital storytelling by blending PR, marketing, and event initiatives into integrated communication strategies unique to brand goals.
She’s been fortunate enough in her career to develop and execute memorable large-scale campaigns and events for iconic brands, including Live Nation, WWE, HBO Sports, UFC, Miss America Organization, Feld Entertainment, and the NHL.
Deirdre’s belief that we create our opportunities, along with her transferable skill set, has allowed her to have a non-traditional and successful career path. Throughout her career, she has held pivotal leadership roles across various industries, including healthcare, sports, entertainment, and hospitality, driving strategic growth, fostering innovation, and delivering measurable success. She has built high-performing teams, led transformative initiatives, and elevated brand visibility, reputation, and profitability across her projects.
She has also served on executive boards for two regional chambers of commerce and the Public Relations Society of America New Jersey Chapter, where her expertise helped drive chapter growth and revenue, as well as shape industry standards and enhance community engagement.
As a natural connector, she leverages the power of social media to build and maintain a global digital rolodex of both professional and social relationships with industry experts, C-suite executives, renowned brands, thought leaders, key influencers, and rising talents from diverse sectors, including media, technology, healthcare, politics, sports, and entertainment.
Deirdre is a sought-after speaker and thought leader who has shared insights on integrated digital communications strategies and industry trends through podcasts, panel discussions, and professional development programs. She has designed and led both in-person and virtual workshops, translating industry expertise into actionable strategies for diverse audiences, and contributed articles to leading industry publications, including Ragan PR Daily, Spin Sucks, and Muck Rack.
Outside of work, she is committed to a health and wellness lifestyle. She’s recently lost over 80lbs and boasts a 207lb deadlift and 105lb bench press. 💪
Awards & Recognitions
Board & Leadership Roles
Passionate – Dedicated – Professional
Career Highlights
Pioneered the multi-day New Jersey Integrated Mental Health Conference (NJIMHC), overseeing planning, execution, and measurement. Partnered with stakeholders to create goals, mission, theme, procure speakers, and agenda alignment.
Spearheaded branding, PR marketing, and event initiatives to launch various brands including two minor league hockey teams, two independent films, regional cancer center, upscale restaurant and nightclub, and local fitness center.
Contribute to high-profile industry blogs including Ragan PR Daily, Spin Sucks, and Muck Rack
Vision – Collaboration – Results
DLPR Case Studies
Every brand has a story. From award-winning brand launches to signature events, our portfolio highlights how integrated communications strategies turn ideas into impactful results.
